After our field activity finished, we back to IDEO and get 4 interested points from interview with BIO-Farm manager. Those 4 points come from the word that she speak out a lot and feel concern about it. To find the solution for each problem, we brainstorm to find possible source of them first and get the way which may solve these problem.
1. “Sometime customers complain that the veggies, they took were too dry when it were gotten to their house”
Source of the problem + question in our mind
- Has no enough manpower to collect veggies in time.
- Storage area is limited which cannot maintain all kind of product.
- It is different to keep each kind of vegetable fresh.
- Unsuitable package.
- Delivery van has no air-con that may not good for long distance delivery.
- Do customers really need those fresh veggies?
- Why do they cannot prevent it?
How might we
- Design proper storage condition for each kind of veggie.
- Improve packaging and area in delivery van to maintain veggie fresh.
2. “We want to grow our farm slowly with healthy and sustainable”
Source of the problem + question in our mind
- Has no enough investment capital.
- Lack of manpower.
- Farmer income is not incentive enough.
- Farmers lack of knowledge.
- No proper management
How might we
- Ask government for support
- Expand organic food market
- Improve study class for new and old farmer to get more knowledge
- Use continuous development process to improve management to be more proper.
3. “Our product are sold only for members, hotels and Hi-end market”
Source of the problem + question in our mind
- What kind of vegetable that customer need?
- Why do they buy organic food?
- Can you maintain these customers?
- Organic food is too expensive
How might we
- Improve service to maintain customers.
- Expand organic food market for convenience sake of customer
4. “We have our own packaging and brand”
Source of the problem + question in our mind
- Do customer interested about it?
- Does Bio-farm do it well enough?
- Why do they need it?
How might we
- Observe customer demand to manage which produce should grow first and later.
- Do research for making suitable package for each veggie.
- Find the way to promote Bio-Farm brand such as advertise via mass media.
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