IDEO is a designed-based approached company which helps organizations in the public and private to innovate and grow. The company is a global design consultancy that creates impact through design. IDEO has location based in twelve cities include Boston, Chicago, London, Munich, New York, Palo Alto, San Francisco, Singapore, Shanghai, Mumbai, Seoul and Tokyo.
IDEO has received an award-winning global design and is listed in the Top 25 most Innovative companies listed in Fast’s Company list. As well as, IDEO is also ranked as one of the most innovative companies in the world by Boston Consultant group. IDEO help organization by “thinking like a designer” to recognize new ways of developing products, service, strategies and processes. They build creative culture and the internal system required to sustain innovation and launch new ventures.
By delivering appropriate, actionable and tangible strategies are the goal and objectives for their customers. The result of this create a visually diagram that bring innovative avenues for growth that are right in the middle of business viability and market desirability as we can see in the diagram below
“IDEO, 2011, www.ideo.com/about/, Retrieved on 15 July 2011
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